Privacy & Cookies Policy

Last updated: 24 June 2026

This Privacy & Cookies Policy explains how Oceanlight Limited trading as RS Electrical Supplies collects, uses, stores and shares personal information when you visit our website, place an order, create an account, contact us, use our services, or otherwise interact with us.

This policy also explains how we use cookies and similar technologies on our website.

Please read this policy carefully. If you have any questions about how we use your personal information, you can contact us using the details at the end of this policy.

1. About us

This website is operated by Oceanlight Limited trading as RS Electrical Supplies.

In this policy, “RS Electrical Supplies”, “we”, “us” and “our” refer to Oceanlight Limited trading as RS Electrical Supplies.

Our details are:

Oceanlight Limited trading as RS Electrical Supplies
Company number: 02469536
VAT number: 547355622
Address: Unit 2 City Estate, Corngreaves Road, Cradley Heath, West Midlands, B64 7EP, United Kingdom
Email: hello@rselectricalsupplies.co.uk
Telephone: 01384 379921
Website: www.rselectricalsupplies.co.uk

For data protection purposes, Oceanlight Limited trading as RS Electrical Supplies is the controller of the personal information we collect and use.

2. What this policy covers

This policy applies to personal information we collect when you:

• visit our website;

• place an order with us;

• create or use a customer account;

• contact our customer service team;

• use live chat, customer support or messaging tools;

• sign up for marketing communications;

• submit a review, enquiry, return request or other form;

• interact with our emails, adverts or social media pages;

• use Shop Pay or another checkout service available through our website;

• otherwise communicate with us.

Personal information means information that identifies you or could reasonably be used to identify you.

3. Personal information we collect

The personal information we collect depends on how you interact with us.

We may collect:

• your name;

• billing address;

• delivery address;

• email address;

• telephone number;

• company name, where relevant;

• VAT or business information, where relevant;

• order details;

• payment confirmation details;

• refund, return or exchange information;

• customer account details;

• login and authentication information;

• products viewed, added to basket or purchased;

• wishlist or saved item information, where available;

• customer service messages and enquiries;

• live chat messages and support conversation history;

• product reviews and feedback;

• IP address and approximate location information;

• device information;

• browser information;

• website usage information;

• marketing preferences;

• cookie and tracking preferences;

• fraud prevention and security information.

We do not intentionally collect special category personal data, such as health information, religious beliefs, political opinions or biometric data.

You should not send sensitive personal information to us unless it is necessary for your enquiry.

4. Information you give us directly

You may provide personal information directly to us when you:

• place an order;

• create an account;

• complete a contact form;

• request a return, refund or exchange;

• contact us by email, telephone, live chat or social media;

• sign up to receive marketing;

• submit a product review;

• provide delivery instructions;

• send us images, documents or other information relating to an order, delivery or product issue;

• interact with customer service tools such as Richpanel, Shopify Inbox or similar messaging services.

If you do not provide information we need to process your order or respond to your request, we may not be able to provide the relevant goods or service.

5. Information we collect automatically

When you visit our website, we may automatically collect information about your device and how you use the website.

This may include:

• IP address;

• browser type and version;

• device type;

• operating system;

• pages viewed;

• products viewed;

• referral source;

• time and date of visits;

• basket activity;

• checkout activity;

• approximate location based on IP address;

• cookie identifiers;

• information about how you interact with our website and emails.

We collect this information using cookies, pixels, tags, server logs and similar technologies.

6. Information from third parties and service providers

We may receive personal information from third parties and service providers who help us operate our business, website, ecommerce platform, checkout, customer service, analytics, marketing and delivery services.

This may include:

• Shopify, which provides our ecommerce platform, checkout, store functionality and related services;

• Shop Pay and other Shopify payment or accelerated checkout services, where you choose to use them;

• payment providers, who process payments and provide payment confirmation;

• Google Analytics, which helps us understand how visitors use our website;

• Richpanel, which we use to manage customer service messages, support conversations and customer enquiries;

• Shopify Inbox, where enabled, which may be used to manage online store chat, email and customer conversations;

• couriers and delivery providers;

• fraud prevention and security providers;

• analytics providers;

• marketing platforms;

• review platforms;

• customer service, live chat and communication tools;

• automation, AI-assisted or agentic customer service tools, where enabled;

• social media and advertising platforms;

• professional advisers, such as accountants, legal advisers and insurers.

We only use information from third parties where we have a lawful reason to do so.

7. How we use your personal information

We use personal information to:

• process and fulfil orders;

• take and confirm payment;

• provide checkout options, including Shop Pay where selected;

• arrange delivery;

• provide order updates;

• process returns, refunds and exchanges;

• respond to enquiries and customer service requests;

• manage customer service conversations through tools such as Richpanel and, where enabled, Shopify Inbox;

• manage customer accounts;

• provide product support;

• manage reviews and feedback;

• personalise and improve our website;

• understand website usage through analytics tools such as Google Analytics;

• detect and prevent fraud, misuse and security issues;

• comply with legal, tax and accounting obligations;

• send service messages about orders, accounts, returns or enquiries;

• send marketing communications where permitted;

• measure and improve marketing performance;

• support automation or AI-assisted customer service features where enabled;

• protect our business, website, customers and legal rights.

8. Our lawful bases for using personal information

We only use personal information where we have a lawful basis under data protection law.

We may use your information because it is necessary to perform a contract with you. This includes processing your order, taking payment, arranging delivery, handling returns, providing order updates and responding to order-related enquiries.

We may use your information because we have a legitimate interest. This includes improving our website, preventing fraud, responding to business enquiries, keeping business records, understanding customer activity, managing reviews, providing customer support, training staff, protecting our legal rights and operating our business effectively.

We may use your information because we have a legal obligation. This includes keeping accounting and tax records, responding to lawful requests, complying with product safety obligations and meeting other legal requirements.

We may use your information because you have given consent. This may apply to certain marketing communications, non-essential cookies, analytics cookies, advertising cookies or similar technologies.

Where we rely on consent, you can withdraw your consent at any time.

9. Orders, payments, Shop Pay and delivery

When you place an order, we use your personal information to process the order, confirm payment, send order updates, arrange delivery and provide after-sales support.

Payment information is processed by our payment providers. We do not store your full card details.

Where you choose to use Shop Pay or another accelerated checkout service, your information may also be processed by Shopify or the relevant checkout provider in accordance with their own privacy terms and settings.

We share necessary delivery information with couriers and delivery providers so they can deliver your order, provide tracking updates and manage delivery issues.

Where you provide delivery instructions, such as safe place details, neighbour delivery details or revised delivery information, we may share those instructions with the courier.

10. Customer accounts

If you create a customer account, we use your information to provide and manage that account.

Your account may allow you to view order history, manage addresses, access saved information or use other account features.

You are responsible for keeping your login details secure. If you believe your account has been accessed without permission, please contact us as soon as possible.

11. Customer service, live chat and support tools

If you contact us, we use the information you provide to respond to your enquiry and manage the issue.

This may include using your name, contact details, order details, photographs, product information, delivery information and previous communication history.

We currently use Richpanel to help manage customer support conversations, enquiries and customer service records.

We may also use Shopify Inbox or similar messaging tools to manage online store chat, email and customer conversations.

Messages sent through live chat, contact forms, email, social media, Shopify Inbox, Richpanel or similar tools may be stored and processed by those service providers so that we can respond to you and manage your enquiry.

We may keep records of customer service communications to help resolve issues, improve our service, train staff and protect our legal rights.

12. Automated and AI-assisted customer service features

We may use automation, AI-assisted tools or agentic customer service features to help us manage customer enquiries and provide faster support.

These tools may help us:

• route enquiries to the right team or system;

• suggest replies to customer service staff;

• summarise support conversations;

• identify order, delivery or product issues;

• retrieve relevant order or product information;

• provide faster responses to common questions;

• improve customer service workflows.

Where these tools are used, they may process information you provide in customer service messages, including your name, contact details, order information, product enquiries, delivery information and conversation history.

We use these tools to support customer service and improve response times. We do not intend to use them to make decisions that have a legal or similarly significant effect on you without appropriate human involvement.

You should not send sensitive personal information through live chat, AI-assisted support tools or customer service messages unless it is necessary for your enquiry.

13. Marketing communications and analytics

We may send marketing communications where you have consented to receive them or where the law otherwise allows us to do so.

Marketing may include product updates, offers, promotions, abandoned basket reminders, availability updates, trade information or other information about our goods and services.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

If you unsubscribe from marketing, we may still send service messages relating to your orders, account, delivery, returns or enquiries.

We use analytics tools, including Google Analytics, to understand how visitors use our website, which pages are visited, how customers move through the site, how the website performs and how we can improve our services.

Where required, analytics cookies or similar technologies will only be used with your consent.

14. Reviews and user content

If you submit a review, image, comment or other user content, that content may be displayed publicly on our website or through a third-party review platform.

You should not include personal information in public reviews or comments unless you are happy for it to be visible.

We may moderate, remove or refuse content where it is unlawful, offensive, misleading, abusive, spam, irrelevant or otherwise unsuitable.

15. Cookies and similar technologies

Cookies are small files placed on your device when you visit a website.

We use cookies and similar technologies to operate our website, remember your preferences, manage your basket, provide checkout functionality, support Shop Pay and other payment features, understand how visitors use the website, improve performance, support customer service tools, support marketing and measure the effectiveness of advertising.

Some cookies are essential for the website to work. Other cookies, such as analytics or advertising cookies, are not essential and may require your consent.

16. Types of cookies we use

We may use the following types of cookies:

Strictly necessary cookies
These are needed for the website to function. They may support basket functionality, checkout, payment, Shop Pay, security, account login, fraud prevention, page navigation and other essential features.

Performance and analytics cookies
These help us understand how visitors use our website, which pages are visited, how customers move through the site and how the website performs. This may include cookies used by Google Analytics.

Functionality cookies
These allow the website to remember choices you make, such as preferences, location, display settings or saved information.

Customer service and chat cookies
These may support live chat, customer service messaging, conversation history or support tools such as Richpanel and, where enabled, Shopify Inbox.

Marketing and advertising cookies
These may be used to show relevant adverts, measure advertising performance, limit repeated adverts and understand how users interact with our adverts or marketing.

Third-party cookies
Some cookies may be set by third parties, such as Shopify, Google Analytics, payment providers, customer service tools, review platforms, advertising platforms or embedded content providers.

17. Managing cookies

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage your cookie preferences using our cookie banner or cookie settings tool, where available.

You can also control cookies through your browser settings. Most browsers allow you to block, delete or restrict cookies.

Blocking some cookies may affect how the website works. For example, basket, checkout, account, Shop Pay, live chat or preference features may not work properly if certain cookies are disabled.

18. Shopify, Shop Pay and Shopify services

Our online store is powered by Shopify.

Shopify provides ecommerce functionality, including product pages, basket, checkout, payment-related services, store security, fraud prevention, analytics, performance features and other services that help us operate our store.

Where you use Shop Pay or other Shopify consumer services, Shopify may process your personal information in accordance with its own privacy terms.

Shopify may use cookies and similar technologies to provide ecommerce functionality, including basket, checkout, security, analytics and store performance.

19. Google Analytics

We use Google Analytics to help us understand how visitors use our website and to improve the performance, layout, content and customer experience of our store.

Google Analytics may collect information such as device information, browser information, pages visited, approximate location, interactions with the website and cookie identifiers.

Where required by law, Google Analytics cookies or similar technologies will only be used with your consent.

You can manage analytics cookies through our cookie banner or cookie settings tool, where available, and through your browser settings.

20. Richpanel, Shopify Inbox and customer messaging

We currently use Richpanel to help manage customer service messages, support conversations, customer enquiries and related customer service records.

We may also use Shopify Inbox or similar tools to manage online store chat, customer messages, email conversations or other customer support interactions.

These tools may process information such as your name, email address, order details, customer account details, message content, support history, delivery information, product enquiries and any information you choose to provide in your message.

We use these tools to respond to enquiries, provide support, manage service records and improve our customer service.

21. Who we share personal information with

We may share personal information with:

• Shopify and ecommerce service providers;

• Shop Pay and payment-related service providers, where used;

• payment processors;

• Google Analytics and analytics providers;

• Richpanel and customer service platform providers;

• Shopify Inbox, where enabled;

• automation, AI-assisted or agentic customer service providers, where enabled;

• couriers and delivery companies;

• warehouse, fulfilment and logistics providers;

• IT, hosting and website support providers;

• marketing and advertising platforms;

• email and communication providers;

• review platforms;

• fraud prevention and security providers;

• professional advisers, including accountants, lawyers and insurers;

• regulators, law enforcement or public authorities where required by law;

• other parties where needed to protect our rights, customers, business or website.

We only share personal information where necessary and where we have a lawful basis to do so.

22. Third-party websites and links

Our website may contain links to third-party websites, apps, platforms or services.

We are not responsible for the privacy practices, content or security of third-party websites.

You should read the privacy policy of any third-party website or service before providing personal information to them.

23. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take steps intended to ensure that appropriate safeguards are in place.

These safeguards may include adequacy regulations, approved contractual terms, transfer risk assessments or other lawful transfer mechanisms.

24. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

The retention period will depend on the type of information and why we use it.

For example, we may keep order, payment and tax records for the period required for accounting, tax and legal purposes.

We may keep customer service records for as long as needed to manage enquiries, resolve disputes, protect our rights and improve our service.

We may keep marketing preference records to ensure we respect your choices.

We may keep fraud prevention and security records where needed to protect our business, customers and website.

When information is no longer needed, we will delete it, anonymise it or securely archive it.

25. Security

We use reasonable technical and organisational measures to protect personal information.

However, no website, system or method of transmission is completely secure.

You should take care when sending information to us and avoid sending sensitive or confidential information through insecure channels.

You are responsible for keeping your account login details secure.

26. Your rights

Under data protection law, you may have rights in relation to your personal information.

These may include the right to:

• request access to your personal information;

• request correction of inaccurate information;

• request deletion of your information;

• request restriction of processing;

• object to certain processing;

• request transfer of your information;

• withdraw consent where processing is based on consent;

• complain to the Information Commissioner’s Office.

These rights are not absolute and may depend on the circumstances.

We may need to verify your identity before responding to a request.

27. How to exercise your rights

To exercise your rights, contact us using the details below:

Email: hello@rselectricalsupplies.co.uk
Telephone: 01384 379921
Address: RS Electrical Supplies, Unit 2 City Estate, Corngreaves Road, Cradley Heath, West Midlands, B64 7EP, United Kingdom

Please provide enough information for us to identify you and understand your request.

28. Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Information Commissioner’s Office
Telephone: 0303 123 1113

29. Children

Our website is not intended for children.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps.

30. Changes to this policy

We may update this Privacy & Cookies Policy from time to time.

The latest version will be posted on this page with the updated date.

Where required by law, we will take additional steps to notify you of important changes.

31. Contact us

If you have any questions about this Privacy & Cookies Policy or how we use personal information, please contact us:

Oceanlight Limited trading as RS Electrical Supplies
Unit 2 City Estate, Corngreaves Road, Cradley Heath, West Midlands, B64 7EP, United Kingdom
Email: hello@rselectricalsupplies.co.uk
Telephone: 01384 379921